![]() Therefore, it’s likely Google will continue to leverage industry groups like the CBA and the IAB to define standards they can support along with publishers, advertisers, agencies, and adtech/martech providers like Admiral.Ĥ) The press has suggested that Google hopes releasing a “bad ads filter”, aka adblock Chrome, will slow adoption of 3rd-party adblockers in the longer-term.ĥ) It’s likely that mobile browser market share is a driver in Google’s strategic thinking. Both groups are working to define LEAN Ads standards designed to help improve ad environments industry-wide.ģ) Any move Google makes must take into account antitrust implications for actions that could disadvantage ad units or adtech/martech providers that compete with Google’s ad products. Google is a member of both the Coalition for Better Ads, and the IAB’s Adblocking Working Group (alongside Admiral). It’s our opinion that a blurring of this distinction by the press could accelerate blocker adoption, driven by the perception that Google “endorses” adblocking, leading to increased revenue loss among publishers.Ģ) Google’s rumored move indicates support of recent research by the Coalition for Better Ads, that outlines standards publishers and advertisers can follow to deliver a better, non-disruptive user experience. ![]() By contrast, true 3rd-party adblockers block ALL ads, in addition to calls being made for analytics and tracking purposes. As your 24/7 adblock experts, here’s Admiral’s take on it:ġ) The rumored feature is widely being called an “adblocker,” though technically, a “bad ads filter” is more accurate. ![]() As Chrome commands 51% of the browser market, our publishing partners have naturally expressed concern over what this means for their ad driven businesses. ![]() In recent days, major press outlets, including WSJ, TechCrunch, and Engadget, have reported on rumors that a future version of Google’s Chrome browser may include a built-in Chrome adblocker. ![]()
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